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Massage
Business Valuation

Get an appraisal of your Massage business.

Find out how much your business is worth. Start the appraisal process today.

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How much is a Massage business worth?

We provide everything you need to understand your business' value.

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BizWorth reports are completed by NACVA certified appraisers who are available to answer your questions and explain your report.

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How do you value a Massage business?

Valuating a massage therapy business involves a meticulous evaluation, considering both tangible and intangible aspects within the wellness and healthcare industry. The valuation process commences with an analysis of tangible assets, including massage equipment, furniture, and the overall ambiance of the therapy space. The location, accessibility, and the quality of the physical facilities contribute to asset valuation. The income approach is crucial in determining the business's value, requiring an estimation of the present value of anticipated future cash flows generated by massage services, retail product sales, and potential growth. Accurate projections for revenue, operational expenses, and the discount rate are essential components of this approach. Market dynamics, encompassing local competition, demographic trends, and customer loyalty, significantly influence the valuation. Intangible factors, such as the expertise and reputation of therapists, the brand's image, and client relationships, play a vital role in assessing the overall value of the massage therapy business. Valuating a massage therapy business demands a comprehensive analysis of both tangible and intangible assets, understanding industry trends, and considering the unique characteristics of the local market. Engaging with professionals experienced in the wellness industry and business valuation is advisable to ensure an accurate assessment of the business's worth.

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Valuation Approaches for a Massage Business

Valuating a massage therapy business involves considering various factors within the wellness and healthcare industry. Here are the primary valuation approaches for a massage therapy business:

Asset-Based Approach:

  • Market Value of Assets: This approach focuses on assessing the market value of tangible assets such as massage equipment, furniture, and the overall ambiance of the therapy space. The location, accessibility, and quality of the physical facilities contribute to determining their value. Additional assets like retail products and any specialized equipment also impact asset valuation.

Income Approach:

  • Discounted Cash Flow (DCF) Analysis: DCF analysis is fundamental for valuing a massage therapy business. It estimates the present value of expected future cash flows generated by the business. Cash flows are derived from revenue streams such as massage services, retail product sales, and potential growth. Projections for future income, operational expenses, and an appropriate discount rate are crucial elements in this approach. Market dynamics, including local competition, demographic trends, and customer loyalty, significantly influence the valuation. Intangible factors such as the expertise and reputation of therapists, the brand's image, and client relationships are also considered in estimating cash flows.

Market Approach:

  • Comparable Sales Analysis: The market approach involves comparing the massage therapy business to similar businesses in the industry that have been sold or valued recently. Key financial metrics, such as price-to-earnings (P/E) ratios or price-to-revenue multiples, are used to derive a valuation based on market transactions. This approach is particularly useful when there are recent comparable sales of similar businesses in the region.

Valuation of a massage therapy business often requires a combination of these approaches to arrive at a comprehensive estimate. Factors such as the specific services offered, location, local market conditions, competition, and the potential for growth in the wellness and healthcare services sector can significantly impact the valuation. Engaging with professionals experienced in the wellness industry and business valuation is advisable to ensure an accurate and thorough assessment of the business's worth, considering the unique characteristics of the sector.

Valuation Reports for a Massage Business

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Why Choose BizWorth for Your
Business Valuation?

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Industry Expertise

Our team specializes in your industry, offering tailored insights and accurate valuations that reflect the unique dynamics of your business.

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Comprehensive Assessment

We consider all aspects, from financial metrics to reputation, ensuring a holistic evaluation that captures your business's true value.

Transparent Process

Our valuation methods are transparent and tailored to your business, giving you a clear understanding of how we arrive at the determined value.

Empowered Decisions

Whether you're buying, selling, or planning for the future, our valuations empower your decisions, guiding you towards the most strategic and profitable outcomes.

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The BizWorth Certified Difference

A lightweight valuation is a big risk that can end up costing you thousands – or even millions – of your hard-earned money. When you need an appraisal, the last thing you have time to worry about is whether your report will stand up to scrutiny.

Thanks to our deep valuation expertise, comprehensive access to market data, and unwavering commitment to NACVA professional standards – you won’t have to. From buy/sell agreements to litigation support, our in-house team of certified appraisers will ensure your valuation is as solid as the foundation your business was built on.

I need to feel confident that I can take my report to a bank, investor, attorney - whomever I want - and that what’s in the report is accurate. I like that your reports are certified, easy to read and easy to understand.
Victor A., Business Owner
The information and guidance really helped us put things in perspective and taught exactly what we needed to do in selling our small online business.
Leila M., Business Owner
Working with BizWorth for our first business valuation was so incredibly easy and helpful. We were worried we wouldn’t get all of the value we saw in our business in the sale, but their expertise and report gave us a lot of confidence.
Carolyn T. Business Owner
Highly recommended.
Provide amazing value
Very talented team.
Definitely reach out.
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Business Valuation Experts

Get an expert Massage Business Appraisal

Shelia Darby, Managing Director of BizWorth

Shelia Darby

Managing Director, BizWorth

Serves as the managing director of BizWorth. Shelia's valuation experience spans nearly 25 years. The focus of her recent work has been on litigation engagements. Shelia is an elected member of the Ethics & Oversight Board of NACVA. Shelia is a Certified Valuation Analyst (CVA), Certified Master Analyst in Financial Forensics (MAFF) and a Certified Machinery and Equipment Appraiser (CMEA). She holds a bachelor's degree in finance from Baylor University and an MBA from Rice University.

Jon Donnel, Managing Director of Advisory at BizWorth

Jon Donnel

Managing Director, Valuation Advisory

Leads the Valuation Advisory Practice focused on complex valuations, loss profit calculations, partner buy-outs and disputes. Jon has held senior-level director positions for Fortune 50 companies and investment banks. He is a Certified Valuation Analyst (CVA) and holds a bachelor’s degree in economics and an MBA from Rice University.

Robert Brand

Director, Business Valuation

Leads BizWorth’s informational and certified business valuation practice. Robert is an officer of NACVA's Houston State Chapter and serves as the treasurer of Houston's Texas Association of Business Brokers. He is a Certified Valuation Analyst (CVA). Robert is a former Combat Engineer serving in Iraq for the U.S. Army and holds a bachelor's degree in finance from University of Houston.

Renee Schreier

Director of Operations

Manages BizWorth's operations and strategic planning initiatives, report production and customer applications. Renee serves as the secretary of Houston's Texas Association of Business Brokers and was a former operations administrator with Accenture. She holds a bachelor’s degree from Texas Lutheran University.

Joseph (Joey) Wilson

Senior Market Analyst

Leads BizWorth's industry and market research initiatives. Joey was a former production analyst with Scotiabank. He holds a BBA and Master of Finance degrees from the University of Oklahoma.

Dan Darby

Director of Pitch Books & CIMs

Leads Pitch Book and CIM report production. Former management consultant with several Big 5 and Fortune 50 companies. Holds a bachelor’s degree in Business Administration from Baylor University and a Master of Science in Organizational Leadership from Northwestern University.

Shelia Darby
Managing Director, BizWorth
Serves as the managing director of BizWorth. Shelia's valuation experience spans nearly 25 years. The focus of her recent work has been on litigation engagements. Shelia is an elected member of the Ethics & Oversight Board of NACVA. Shelia is a Certified Valuation Analyst (CVA), Certified Master Analyst in Financial Forensics (MAFF) and a Certified Machinery and Equipment Appraiser (CMEA). She holds a bachelor's degree in finance from Baylor University and an MBA from Rice University.
Jon Donnel
Managing Director, Valuation Advisory
Leads the Valuation Advisory Practice focused on complex valuations, loss profit calculations, partner buy-outs and disputes. Jon has held senior-level director positions for Fortune 50 companies and investment banks. He is a Certified Valuation Analyst (CVA) and holds a bachelor’s degree in economics and an MBA from Rice University.
Shelia Darby
Managing Director, BizWorth

Serves as the managing director of BizWorth. Shelia's valuation experience spans nearly 25 years. The focus of her recent work has been on litigation engagements. Shelia is an elected member of the Ethics & Oversight Board of NACVA. Shelia is a Certified Valuation Analyst (CVA), Certified Master Analyst in Financial Forensics (MAFF) and a Certified Machinery and Equipment Appraiser (CMEA). She holds a bachelor's degree in finance from Baylor University and an MBA from Rice University.

Jon Donnel
Managing Director, Valuation Advisory

Leads the Valuation Advisory Practice focused on complex valuations, loss profit calculations, partner buy-outs and disputes. Jon has held senior-level director positions for Fortune 50 companies and investment banks. He is a Certified Valuation Analyst (CVA) and holds a bachelor’s degree in economics and an MBA from Rice University.

Robert Brand
Director, Business Valuation

Leads BizWorth’s informational and certified business valuation practice. Robert is an officer of NACVA's Houston State Chapter and serves as the treasurer of Houston's Texas Association of Business Brokers. He is a Certified Valuation Analyst (CVA). Robert is a former Combat Engineer serving in Iraq for the U.S. Army and holds a bachelor's degree in finance from University of Houston.

Renee Schreier
Director of Operations

Manages BizWorth's operations and strategic planning initiatives, report production and customer applications. Renee serves as the secretary of Houston's Texas Association of Business Brokers and was a former operations administrator with Accenture. She holds a bachelor’s degree from Texas Lutheran University.

Joseph (Joey) Wilson
Senior Market Analyst

Leads BizWorth's industry and market research initiatives. Joey was a former production analyst with Scotiabank. He is a NACVA Certified Valuation Analyst (CVA) holds a BBA and Master of Finance degrees from the University of Oklahoma.

Dan Darby
Director of Pitch Books & CIMs

Leads Pitch Book and CIM report production. Former management consultant with several Big 5 and Fortune 50 companies. Holds a bachelor’s degree in Business Administration from Baylor University and a Master of Science in Organizational Leadership from Northwestern University.

Jack Nielsen
Financial Analyst

Leads financial analysis to support preparation of valuation reports and pitch books. Holds a Bachelor of Science in Economics from Texas A&M University.

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